SEARCH ENGINE OPTIMIZATION & MARKETING

SEARCH ENGINE MARKETING

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines . SEO mainly targets keyword searching, but also can target different kinds of search, including image search, local search, and industry-specific vertical search engines. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully crawling a site.

SEARCH ENGINE MARKETING

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.

EXPERIENCE

Through extensive reading and hands on experience have come to master the art of SEO. I have worked with a number of clients to help increase the traffic to their respective sites through participation in both organic and pay-per-click internet advertising campaigns.

In March of 2008 I attended the 4 day SEO/SEM conference, Search Engine Strategies, in New York City. Search Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. SES Search Marketing Events provide instruction from the industry's top Search experts, including representatives of the Search Engines themselves.